The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown DETAILS Radio Online Constraint Audience per advertisement Cost per advertisement Maximum media usage Radio Budget (in dollars) Online Budget (in dollars) Total Audience Need Help? Submit Answer Television Read It 400,000 72,000 160,000 $2,000 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $25,100, how many commercial messages should be run on each medium to maximize total audience contact? Television Watch Radio Online What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget (in dollars) $ $ $ $300 20 (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.) Master It $600 10 MY NOTES ASK YOUR TEACHER PRACTICE ANOTHER

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