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The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include

The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown:
Constraint Television Radio Online
Audience per advertisement 110,00017,00030,000
Cost per advertisement $2,500 $300 $500
Maximum media usage 102310
To ensure a balanced use of advertising media, radio advertisements must not exceed 40% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized.hat is the allocation of the budget among the three media?
Advertisement Alternatives Budget Allocation
Television $
Radio $
Online $

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