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The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include
The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown:
Constraint Television Radio Online
Audience per advertisement
Cost per advertisement $ $ $
Maximum media usage
To ensure a balanced use of advertising media, radio advertisements must not exceed of the total number of advertisements authorized. In addition, television should account for at least of the total number of advertisements authorized.hat is the allocation of the budget among the three media?
Advertisement Alternatives Budget Allocation
Television $
Radio $
Online $
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