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The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include
The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and newspaper. Audience estimates, costs, and maximum media usage limitations are as shown:
Constraint Television Radio Newspaper
Audience per advertisement
Cost per advertisement $ $ $
Maximum media usage
To ensure a balanced use of advertising media, radio advertisements must not exceed of the total number of advertisements authorized. In addition, television should account for at least of the total number of advertisements authorized.
If the promotional budget is limited to $ how many commercial messages should be run on each medium to maximize total audience contact? What is the allocation of the budget among the three media? If required, round your answer to nearest integer.
Let T number of television spot advertisements
R number of radio advertisements
N number of newspaper advertisements
Budget $
T fill in the blank fill in the blank
R fill in the blank fill in the blank
N fill in the blank fill in the blank
fill in the blank
What is the total audience reached?
fill in the blank
By how much would audience contact increase if an extra $ were allocated to the promotional budget?
fill in the blank
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