Question
The Wheels R' Us Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for
The Wheels R' Us Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 932,000 | $ 263,000 | $ 410,000 | $ 259,000 |
Variable manufacturing and selling expenses | 454,000 | 111,000 | 191,000 | 152,000 |
Contribution margin | 478,000 | 152,000 | 219,000 | 107,000 |
Fixed expenses: | ||||
Advertising, traceable | 69,900 | 8,700 | 40,800 | 20,400 |
Depreciation of special equipment | 43,700 | 20,200 | 7,600 | 15,900 |
Salaries of product-line managers | 116,200 | 40,900 | 38,800 | 36,500 |
Allocated common fixed expenses* | 186,400 | 52,600 | 82,000 | 51,800 |
Total fixed expenses | 416,200 | 122,400 | 169,200 | 124,600 |
Net operating income (loss) | $ 61,800 | $ 29,600 | $ 49,800 | $ (17,600) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes? Put in a negative number with a "-" sign to indicate a financial disadvantage.
Should the production and sale of racing bikes be discontinued?
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