The Wil's Grill case raises the question of what direction Wil's Grill (John Christ) should take in regards to the existing WG food truck business as well as consideration of possible expansion into catering; or perhaps he should do something else entirely? The internal analysis required should drive a decision point in that regard. The structure of the case touches on a wide vty of key topics in the internal environment including competitive dynamics, current resources, growth opportunities, market segmentation, differentiation strategy. The key questions/issues to address in your analysis would be: What are the resources, capabilities and core competencies required to compete in the street food market segment? Catering Segment? What are the strengths, weaknesses, opportunities and threats for Wil's Grill and how do those align with his pending decision to expand? Are any transferable? What gaps in capabilities, funding, or resources exist? What action(s) should John Christ take?