The word deontological comes from the Greek "deon" meaning duty. Deontologists base their decisions about what$$s right on broad, abstract$,$ universal ethical principles or values such as honesty, promise keeping, fairness, loyalty, rights $($to safety, privacy, etc.$),$ justice, responsibility, compassion, and respect for human beings and property.

After watching the video Bad Medicine: The Glaxo Case $-$ YouTube respond to the following:

Define the ethical issues of this case

Identify the consequences this case had on the company

Identify the long$$term versus short$$term consequences of the company's actions.

What is the duty the company has to their stakeholders?

Explain why actions such as these add to the public's cynicism of business?

Is it ethical to give the whistleblower payment for their actions?