(The Works Gourmet Burger Bistro Case Study)

Develop a pricing plan for WORKS. Consider aspects such as (1) the price structure (option or not to choose toppings (ingredients); include or separate accompaniments (side dishes) or even drinks; use or not of the tiered pricing structure (group hamburgers by offer value for a given segment), (2) the price level and (3) the way of presenting prices (figure 3; use or not of sharp pricing (price that directly reflects costs, many options, detailed cent), etc.).