Question
The world is becoming border-less due to many different factors. What are some of the major trends or environmental forces that have influenced global marketing?
The world is becoming border-less due to many different factors. What are some of the major trends or environmental forces that have influenced global marketing? How have these forces and trends created opportunities or challenges for global marketers and why do you think so?
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
