The world-famous discounter, Fernwood Booksellers, specializes in selling paperbacks for $8.75 each. The variable cost per book is $6.15. At current annual sales of 200,000 books, the publisher is just breaking even. It is estimated that if the authors' royalties are reduced, the variable cost per book will drop by $.95 (ninety-five cents). Assume authors' royalties are reduced and sales remain constant; how much more money can the publisher put into advertising (a fixed cost) and still break even?