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The Xlevel manufactures an entry - level hoverboard, HOV - X . Pursuing a cost - leadership strategy, the company has tried to improve quality

The Xlevel manufactures an entry-level hoverboard, HOV-X. Pursuing a cost-leadership strategy, the company has tried to improve quality and reduce costs. As a result of the actions taken over the last year, quality has significantly improved in 2020 while rework and unit costs of the HOV-X have decreased. Xlevel has reduced manufacturing capacity because capacity is no longer needed to support rework. Xlevel has also lowered HOV-X's selling price to gain market share and unit sales have increased.
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