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The Yang family has called a family meeting to discuss where they will take their first real vacation since the pandemic. An uneasy tension fills

The Yang family has called a family meeting to discuss where they will take their first real vacation since the pandemic. An uneasy tension fills the room. Although everyone has input into the decision, not all input carries equal weight. We know from lecture that the decision maker makes the final "buy" or "no buy" decision and is of greatest interest to marketers. Who is the family vacation decision maker in the Yang family?

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