The year is 2013 and Trader Joe's CEO has hired you to advise on the competitive landscape in the the supermarket industry. First, he has asked you to conduct a financial ratio analysis of key competitors (identified in case exhibit 2), and use this information to identify and explain these four competitors' strategies. Second, he would like a recommendation on what TJ should do to continue to grow revenue and profit while maintaining their current source of competitive advantage. TJs is considering expanding into new geographic markets or doubling down (increasing presence in existing markets), and is also willing to consider other suggestions.