Question
The year is 2013 and you are a top-level leader for the Washington Post. As a whole, the newspaper industry is struggling to survive and
The year is 2013 and you are a top-level leader for the Washington Post. As a whole, the newspaper industry is struggling to survive and many publishing powerhouses have either cut back their publications or completely folded.After 80 years of family control, the new owner of the Washington Post is Amazon founder Jeff Bezos. Using all the concepts we have covered in class, research the publishing industry, the Washington Post, and any other relevant resources to brainstorm ideas with the class on potential strategies you have to move the company forward.
- Now that the Washington Post has a new owner, what is a new strategy that can be used to bring the Washington Post back to prominence? Develop a new strategy (not already executed by the current Washington Post leadership) and associated execution plan
- Select one strategy - not already executed by the Washington Post and its current leadership - and develop an execution plan to make it happen
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