The Zambia Institute of Marketing has invited you to their 27th Annual Marketing conference as a key note Speaker. They have also insisted that your paper should be submitted to the Institute for purposes of academic reference. Your paper is meant to address the growing misunderstanding between Porters' Five Forces and Porters' Generic Strategies.

The Five Forces Framework remains a model of confusion in the minds of many. As a marketing practitioner, explain the implications and the real meaning of Five Forces Framework.Show how this can be distinguished from Porters' Generic Strategies.

Use of appropriate examples is encouraged.