Question
The Zambian Postal services corporation has been struggling financially due to changes in technology that have rendered its core business of letter sending irrelevant. Formulate
The Zambian Postal services corporation has been struggling financially due to changes in technology that have rendered its core business of letter sending irrelevant. Formulate a detailed long term marketing plan for the Zambia Postal Services Corporation to help the corporation position itself strtegically.
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
