Thebusiness modelcanvas of Swiggy is based on a hyperlocal on-demand food delivery business operation. Working as a bridge between restaurants and customers, Swiggy utilizes aninnovative technologyplatform that works as a single point of contact.Their app allows urban foodies to order food from nearby restaurants and get it delivered at their doorstep. A broad list of restaurants and their menus with prices are exhibited in the app to choose and order from.Apart from accumulating restaurants, Swiggy also has its own fleet of delivery partners. They pick up orders from partner restaurants and deliver it on-demand in less than 30 minutes.Because Swiggy operates as adual-partnership model, it also benefits restaurants that can receive more orders from customers using their own Swiggy app.Once the order is placed, they will know the order details, prepare the order and deliver it to Swiggy drivers. This way, restaurants don't need to use their own delivery personnel, saving costs and efforts.All the Swiggy drivers in the vicinity receive a broadcast signal on their own Swiggy drive app when the order is placed. After they accept the order, they deliver it right on the customer's doorsteps.

VAls types:

1.Innovatorsare successful, sophisticated, take-charge people with

high self-esteem. Because they have such abundant resources, they exhibit all

three primary motivations in varying degrees. They are change leaders and are

the most receptive to new ideas and technologies. Innovators are very active

consumers, and their purchases reflect cultivated tastes for upscale, niche

products and services. Image is important to Innovators, not as evidence of

status or power but as an expression of their taste, independence, and personality.

Innovators are among the established and emerging leaders in business and

government, yet they continue to seek challenges. Their lives are characterized

by variety. Their possessions and recreation reflect a cultivated taste for the

finer things in life.

2.Thinkersare motivated by ideals. They are mature, satisfied,

comfortable, and reflective people who value order, knowledge, and

responsibility. They tend to be well educated and actively seek out information

in the decision-making process. They are well-informed about world and national

events and are alert to opportunities to broaden their knowledge. Thinkers have

a moderate respect for institutions of authority and social decorum but are

open to consider new ideas. Although their incomes allow them many choices,

Thinkers are conservative, practical consumers; they look for durability,

functionality, and value in the products that they buy.

3.. Believersare motivated

by ideals. They are conservative, conventional people with concrete beliefs based

on traditional, established codes: family, religion, community, and the nation.

Many Believers express moral codes that have deep roots and literal

interpretation. They follow established routines, organized in large part

around home, family, community, and social or religious organizations to which

they belong. As consumers, Believers are predictable; they choose familiar

products and established brands. They favor U.S. products and are generally

loyal customers.

4.Achieversare motivated

by the desire for achievement. Achievers have goal-oriented lifestyles and a

deep commitment to career and family. Their social lives reflect this focus and

are structured around family, their place of worship, and work. Achievers live

conventional lives, are politically conservative, and respect authority and the

status quo. They value consensus, predictability, and stability over risk,

intimacy, and self-discovery. With many wants and needs, Achievers are active

in the consumer marketplace. Image is important to Achievers; they favor

established, prestige products and services that demonstrate success to their

peers. Because of their busy lives, they are often interested in a variety of

time-saving devices.

5.Striversare trendy

and fun loving. Because they are motivated by achievement, Strivers are

concerned about the opinions and approval of others. Money defines success for

Strivers, who don't have enough of it to meet their desires. They favor stylish

products that emulate the purchases of people with greater material wealth.

Many Strivers see themselves as having a job rather than a career, and a lack

of skills and focus often prevents them from moving ahead. Strivers are active

consumers because shopping is both a social activity and an opportunity to

demonstrate to peers their ability to buy. As consumers, they are as impulsive

as their financial circumstance will allow.

buyer persona template should include:

Name,

age, location, interests and other personal, background

information.

Business

background information, including job title, whether or not

they are a decision-maker or the type of influence they might have on

decision-makers.

Target

audiencesegmentthat each persona fits into. Be as specific

as possible - for instance, if the brand has defined its individual market

segmentations, this is good information to include here as well.

Day-in-the-life,

with a first-person description from the persona themselves. This is important,

as readers should begin to glean a full understanding of the persona from this

perspective.

Specific

objectives.It's important to be as focused and targeted

here as possible. In other words, don't just say, "Grow profits." Say

"Remove the inefficiencies that prevent a speedy time-to-market."

From information given above:

Q1 Explain demographic segmentation of online food delivery app in detail on following parametrs:

a.Gendre

b.Age

c.Educational

qualificaltion

d.Profession

e.Income

Q2. Explain psychographic segmentation Swiggy in detail with context of following parameters: innovators, thinkers,achievers, belivers, and strivers

Q3. create buyer persona for swiggy in detail