their endorsements EXERCISE: IS IT AN ENDORSEMENT?? 1a. A consumer who regularly purchases a particular brand of cat food decides one day to purchase a new, more expensive brand made by the same manufacturer. She writes in her personal blog that the change in diet has made her cat's fur noticeably softer and shinier, and that in her opinion, the new food definitely is worth the extra money. Is it an endorsement? Why or Why not? 1b. What if, instead of purchasing the cat food with her own money, the consumer gets it for free because the store routinely tracks her purchases and its computer has generated a coupon for a free trial bag of its new brand? Is it an endorsement? Why or Why not