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Theo Chocolate produces organic. fair trade chocolate and other candies for not only foodies and green consumers, but also anyone who wants a milk chocolate
Theo Chocolate produces organic. fair trade chocolate and other candies for not only foodies and green consumers, but also anyone who wants a milk chocolate bar. This indicates that Theo has a: 0 Cost leadership strategy 0 Differenb'ation strategy 0 Focus strategy 0 Cash cow strategy Theo Chocolate is considering opening a cooking school which will teach students techniques for working with chocolate and recipes that feature Theo chocolate as an ingredient. This would be an example of: 0 Related diversification O Differenb'ation 0 Vertical integration 0 Unrelated diversication Theo Chocolate is just one of manyr highend chocolate manufacturers today. They compete against brands such as Scharffen Berger, \\i'alrhona, and Godiva. This means that it is easy for customers to choose a different chocolate, passing up the opportunity to buy a Theo Chocolate confection. This problem illustrates which of Porter's ve industry forces? 0 Bargaining power of buyers 0 Bargaining power of suppliers 0 Threat of substitute products 0 Threat of new entrants
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