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There are 3 things that you should always be knowledgeable about and be ready to talk about: - Your company - Your products and services

There are 3 things that you should always be knowledgeable about and be ready to talk about:

- Your company

- Your products and services

- Your prospects / customers business

Tell me why each is important in establishing trust with your prospect/customer and therefore helpful in leading to a sale.

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