Question
there are 4 fundemental New product levels of effort: New Product Platforms-new core technology for existing product line Derivatives of existing platforms-ensures product updates Incremental
there are 4 fundemental New product" levels of effort:
New Product Platforms-new core technology for existing product line
Derivatives of existing platforms-ensures product updates
Incremental improvements of existing products-feature improvements
Fundamentally new products
Explain each of these and how they are different from each other. Which do you think requires the most resources on the part of the product manager and the sales team and why?
NEEDY the ANSWER IMMEDIATELY PLZ. Give a full explanation -MBA LEVEL
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
