- There are 40,000 people in your entire target audience (males 20-25). - Each episode of Program A has 5,000 viewers from your target audience (males 20-25). - This means that the REACH for one episode is 5,000 . - It also means that the RATING for Program A, for your target audience (males 2025)=5,000/40,000=12.5% or 12.5 . - In other words, when calculating for ONE episode: Rating = Reach (for one show) / Target - Note: As you learned in Chapter 9, rating is a percent, but it is not expressed that way (e.g. a rating of 10=10% ). - Program B has a Rating of 10% or 10 . - An advertisement on PROGRAM A costs $100 - An advertisement on PROGRAM B costs $80 a) What is the REACH for one episode of Program B for your target (males 20-25)? b) What are the total gross impressions for running an ad three times on PROGRAM A for your target audience (males 20-25)? (Gross impressions = \# times ad runs x \# exposed in your target audience for that program) c) What are the total Gross Impressions for running an ad two times on Program B for your target audience (males 20-25)? d) What are the total Gross Impressions for running an ad three times on Program A and two times on Program B for your target audience (males 20-25)? e) What is the total cost of running an ad three times on PROGRAM A and two times on PROGRAM B? f) Using the total Gross Impressions from part ' d ' as your total audience and the total cost from part ' e ' for your cost of the media buy, what is the CPM for running an ad three times on PROGRAM A and two times on PROGRAM B? (see Cost Efficiency of Media Vehicles) g) What is the GRP for running an advertisement 3 times on Program A? (Refer to Exhibit 9-6 \& text for help) h) What is the GRP for running an advertisement 2 times on Program B? (Refer to Exhibit 9-6 \& text for help)