There are 5 Marketing Concepts that you should take into consideration when developing Marketing Strategies.

1. Production Concept,
2. Product Concept,
3. Selling Concept,
4. Marketing Concept,
5. Societal Marketing Concept

pick out a company that you choose to do some research on. The 5 Marketing Concepts is what you are looking for in that company. Example is Nike, "The earlyNike marketing strategysucceeded by selling benefits, not products. ... His only goal was to promote a sport and anideathat he believed in."https://coschedule.com/blog/nike-marketing-strategy/

answer the 5 concepts of your company of choice.