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There are 6 ethical values that marketers are expected to uphold, and these are: Honesty - Be forthright in dealings and offer value and integrity.
There are 6 ethical values that marketers are expected to uphold, and these are:
- Honesty - Be forthright in dealings and offer value and integrity.
- Responsibility - Accept the consequences of marketing practices and serve the needs of customers of all types, while being good stewards of the environment.
- Fairness - Balance buyer needs and seller interest fairly, and avoid manipulation in all forms while protecting the information of the consumers.
- Respect - Acknowledge the basic human dignity of all the people involved through efforts to communicate, understand, and meet needs and appreciate the contributions of others.
- Transparency - a spirit of openness in the practice of marketing through communication, constructive criticism, action, and disclosure.
- Citizenship - Fulfill all legal, economic, philanthropic, and societal responsibilities to all stakeholders as well as give back to the community and protect the ecological environment. https://www.cleverism.com/social-responsibility-ethics-marketing/
Think of a situation that you may have experienced, witnessed, or heard about where the unethical side of Marketing was displayed.
your example is a Marketing example and not an unethical company policy or employee activity. Include sources.
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