There are a number of ways for developing market segments: Once the firm has identified its market-segment opportunities, it must decide how many and which ones to target Arguably, marketers are increasingly combining several variables in an effort to identify smaller, better-defined target groups. For example, Ajman Bank (AB) may not only identify a group of wealthy customers, but within that group distinguish several segments depending on current income, assets, saving and risk references. As a result, some market researches have advocated a need-based market segmentation approach.

Assume you are the senior marketing manager at AB, describe how you can leverage the step in segmentation process to boots superior customer experience and customer satisfaction