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There are an increasing number of young fashion designers successfully designing and marketing products nationally and internationally. Provide your opinion regarding the products, pricing, and
There are an increasing number of young fashion designers successfully designing and marketing products nationally and internationally. Provide your opinion regarding the products, pricing, and distribution strategies one of the successful designersmarketers has used. Examples of young designers who have marketed their fashions successfully include Stella McCartney, Dolce & Gabbana, and Jimmy Choo.
Assess the various pricing strategies. Match up the various pricing strategies with specific brandname andor designer companies.
Is there a fashion designer who you believe is making mistakes regarding his or her marketing efforts in relation to his or her product line, pricing, or distribution? Explain.
As a fashion marketer, discuss the advantages of temporary limited exclusive distribution. When would this distribution strategy be a disadvantage?
INTERNET ACTIVITIES
Using the Internet as a resource, examine three different companies in their distribution of products. Where are the products sold? How do the companies communicate in written format to
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