There are big changes happening at Garrett's Insurance. As Associate Director of Marketing Finance for the company, you have been tasked with helping to build out a new media program focused on "young singles" between the ages of 26 and 35. They plan to launch this program in July of the fiscal year. They have a budget of $223,000. Simultaneously, the company is downsizing, and you have been asked to reduce marketing costs by 12%. As an additional request, your boss has asked you to come up with a budget that eliminates television advertising. However, after a previous high-level meeting with stakeholders, you know your boss's boss is a big fan of television advertising, just in case, you will build a second budget that includes it.

What are two concerns regarding controllable and uncontrollable risk with this scenario?

What can be done to mitigate the risks as I build my budget?