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There are different pricing strategies which companies could use to work better for their products or services depending on the market occupied. Choosing the right
- There are different pricing strategies which companies could use to work better for their products or services depending on the market occupied. Choosing the right pricing strategy is crucial in order to be competitive and relevant in the market. a. What is pricing strategy? b. Identify and explain (5) types of pricing strategies with examples of each based on your own knowledge or experience?
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
