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There are eight steps in developing effective communications. Discuss these steps in their order of flow. Apply these steps in your promotion strategy of your
There are eight steps in developing effective communications. Discuss these steps in their order of flow. Apply these steps in your promotion strategy of your newly introduced products.
- Identify the target audience
- Determining the objectives
- Designing the communications
- Selecting the channels
- Establishing the budget
- Decide communication mix
- Measure result
- Manage IMC
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
