There are five domains (ie customers, competition, data, innovation and value) of strategy that digital is changing.  Discuss how Kroger deals with any of the two (2) domains of strategy as the grocery retailing goes through digital transformation. 

1. As a champion of change, evaluate the two (2) problems McMullen is trying to solve when embarking on Kroger's digital transformation journey. 
2. Discuss any two (2) new digital technologies that Kroger adopted as part of the process of remaking the grocery retail business. Please give relevant examples from the article on how these technologies were deployed at Kroger. 
3. Based on the article, discuss the two (2) challenges of change faced by Kroger while driving innovation through its digital transformation process.                      
4. Did Kroger achieve success with its digital transformation? With relevant examples, discuss your answers within the context of its business model and customer experience. 

Case study Link

 

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