There are four basic strategies to compete in the international environment: Global Standardization Strategy, Localization Strategy, Transnational Strategy, The international strategy. The appropriateness of each strategy is a function of the pressures for cost reduction and local responsiveness in the industry. The handout for unit 11 provides examples of companies for each of the strategies. Please do more research on one of the companies discussed in the handouts or select your own example of a company to illustrate why the chosen strategy for the company (e.g., MTV's localization strategy in Asia) makes sense.

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