Question
there are four components of a strategic plan: mission, objectives, strategies, and the portfolio plan. For each of these 4 components, provide a short description
there are four components of a strategic plan: mission, objectives, strategies, and the portfolio plan. For each of these 4 components, provide a short description of what they are meant to cover.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
