There are four types of growth opportunities that a retailer may pursue.

The goal of this exercise is to demonstrate your understanding of the different growth opportunities.

Match the growth opportunity to its corresponding Target Market and Retail Format.

Match each of the options above to the items below.

Diversification $($Example: Michael Kors' purchase of Jimmy Choo$)$

Market Expansion $($Example: Old Navy, The Gap, and Banana Republic are all owned by The Gap, Inc.$)$

Format Development $($Example: Macy's Backstage Off$-$price$)$

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