Question
There are many factors that have altered the basic structure and characteristics of households. For each of the following identifies at leasttwo marketing implications. Use
There are many factors that have altered the basic structure and characteristics of households. For each of the following identifies at leasttwo marketing implications. Use real marketing examples to illustrate.
- Delayed marriage age and cohabitation.
- Dual-career families.
- The increasing divorce rate.
- Smaller families.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
