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There are many factors that may influence consumer behaviours in the market. For example, with its ability to integrate augmented reality technology into smartphone games,

There are many factors that may influence consumer behaviours in the market. For example, with its ability to integrate augmented reality technology into smartphone games, Pokmon Go became one of the most widely played games globally.

DiscussTHREE (3)characteristics of new product (i.e.,Pokmon Go) that affect its rate of adoption among smartphone users.

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