Question
There are many forms of measurement you can use to gauge your social media efforts. Based on the readings, what are some of the most
There are many forms of measurement you can use to gauge your social media efforts. Based on the readings, what are some of the most significant gauges a business can measure to analyze their social media efforts? Explain your rationale.
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
