There are many influences when buying radio such as daypart, seasonality and volume. If the media buyer was looking at buying a radio campaign based on certain days of the week as they knew the target was more engaged with their product on the weekend the media company would be buying based on?

1. Seasonal plan
2. Vertical rotation
3. Horizontal rotation
4. Run of house
5. Fresh Water Inc. is a local water distributer in Northern Ontario. They have decided to create a television campaign to build awareness of their water brand. They realize that they need to purchase local advertising and have to negotiate with each of the individual stations. This is an example of:
6. Specialty network
7. Online advertising
8. National reach plan
9. Spot advertising

1 points

1. A dating company decides to create an experiential event where they do a speed dating event at a volleyball tournament. What is a likely disadvantage of using this experiential marketing strategy to promote their product?
2. Face to face engagment with the customer
3. Ability to measure ROI
4. Reach a targeted audience
5. Public image enhancement
6. Honda wants to promote their new minivan to build awareness of the 2021 model that has a new pop up seat. Honda decides to partner with the hit TV sitcom 'Big Bang Theory' and have the new Honda minivan written into the script where the actors will travel in the Honda minivan in an episode where they all take a road trip. This is an example of:
7. Branded content
8. Community relations
9. Press release
10. Product seedling

1 points

1. A company specializes in home security. They need to provide a strong emotional connection to the client with visual demonstration of the product including some product details alongside a large reach to those who love technology and new innovative products. Based on the advantages and disadvantages of different media channels, which would be the best medium for them to advertise their new product?
2. Newspaper
3. Outdoor
4. Sponsorship
5. Radio