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There are many tools on the market to help companies track performance and stay focused. KPIs, or key performance indicators, measure how effective your company

There are many tools on the market to help companies track performance and stay focused. KPIs, or key performance indicators, measure how effective your company is at achieving its goals (Gerber, 2022). The article by Scott Gerber highlights some of the most effective software programs use to provide a comprehensive look at the overall business performance. Examples of software include:

  • Geckoboard
  • Salesforce
  • Grow
  • Tableau
  • Olation
  • Simple KPI
  • StatsMix
  • Asana

There are many more on the market that can help provide the same insight into business performance. Many are tailored to certain industries and provide more customized feedback. The biggest value in these software programs are their ability to provide realtime data and variances. Many times companies have defined reporting periods and wait until those checkpoints to report and analyze performance results and trends. This is often too late and the company is stuck reacting to issues rather than proactively avoiding problems.

For example, the quote below highlights the benefits of Tableau...

"Tableauis a great tool for data analytics and customer/retailer engagement KPIs. It has an intuitive user interface and two features really set it apart: real-time reporting and data blending. Tableau connects to our database and develops timely insights using real-time data, and it can blend data from sources such as Excel, Google Analytics and Salesforce." (Gerber, 2022).

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