Question
There are services and products involved when buying or renting a car and in both cases the customer drives away in a car. Explain 4
There are services and products involved when buying or renting a car and in both cases the customer drives away in a car. Explain 4 ways in which marketing for a rental car company differs from marketing for an automobile leadership.
Which of the following categories of merchandise do you think could be sold most successfully through an Internet channel? Jewelry, TV sets, software, high fashion apparel, pharmaceuticals, health care products. Why?
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
