Question
There are several key influences on the consumer's decision-making process, including situational, social and psychological. How might one of these processes impact a consumers decision?
There are several key influences on the consumer's decision-making process, including situational, social and psychological.
How might one of these processes impact a consumers decision?
How might marketing manage such influences?
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Customer Service Career Success Through Customer Loyalty
Authors: Paul R. Timm
6th edition
133056252, 978-0132553001, 132553007, 978-0133056259
