There are several reasons why a brand might choose to sell through intermediaries such as wholesalers and retailers rather than selling directly to consumers.

True or false, Intermediaries can become very skilled at what they do and can do it more cheaply than the manufacturer could.

There are several reasons why a brand might choose to sell through intermediaries such as wholesalers and retailers rather than selling directly to consumers.

True or false, Intermediaries can become very skilled at what they do and can do it more cheaply than the manufacturer could.

True

False