There are several stores in the area that sell mass$-$made toys and games that are much cheaper. To compete, Cornelius offers $$game nights$$ where he sets up game boards and invites local teens and adults to take part in light$-$hearted competitions, where the winners receive a $10\%$ discount on their next purchase. Cornelius also takes custom orders for game pieces that his customers want, such as $12-$sided dice or newly invented games. All of Cornelius$$s activities are aimed at giving Grand Games a sustainable competitive advantage through