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There are so many ways that digital marketing affects our online experience, from ads that we must watch before accessing a video to targeted ads

There are so many ways that digital marketing affects our online experience, from ads that we must watch before accessing a video to targeted ads in our social media "feeds" to content creators sharing information in posts about their favorite products (which are paid for promotion). If digital marketing is effective, individuals will spend more time viewing content that is being marketed and also purchase products. This discussion encourages you to reflect and analyze how your own experiences with digital marketing have affected your learning experiences.

Respond to the following:

  • How has digital marketing impacted the learning opportunities you're exposed to?
  • What is an example of a digital ad you recently viewed? Did it cause you to view other content related to the ad, brand, or creator, purchase anything, or make any decisions related to the ad? Why or why not?

I also need a reference and am not sure how to incorporate one in here...

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