There are those who would argue that traditional promotional media $($newspaper$,$ magazines, television, radio, billboards, brick and mortar location, signage, etc.$)$ are dead$/$dying and that companies must now concentrate virtually all of their integrated marketing communications efforts and budgets into digital marketing, email, and social media.

Based on your own career experience, the textbook reading, and some research on the web for reliable sources on that topic, where do you come down on that debate? Include examples of companies that have adopted differing approaches to the issue.