There are three (3) categories of the consumer decision-making process and they are:

1) Cognitive - deliberate, rational, sequential decision making

2) Habitual - behavioral, unconscious, automatic decision making

3) Affective - emotional, instantaneous decision making

The subject is marketing

Give one example for each of the three categories of decision making. Please refer to your own personal decision making experiences.

2. Markov chain transitions P = [Pil = HI- AI- NI- HI- NI- AI- NI- AI- +1- Let Xi be distributed uniformly over the states {0, 1, 2} . Let (Xi) be a Markov chain with transition matrix ; thus, P(Xn+1=j [Xn= i) = Pi, i, j E {0, 1, 2 ).