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There are three basic strategies for competing internationally. One of these - called transnational strategy balances responsiveness to local requirements within each international market with
There are three basic strategies for competing internationally. One of these called "transnational strategy" balances responsiveness to local requirements within each international market with efficiency. Which of the four products below is the best example of this?
Wasabi Flavored Kit Kats in Japan
Tabasco Sauce in Indonesia
Heinz Customized Chili Sauce
Burger King Whopper
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