There are three main international strategies available to multinational companies. Each strategy involves a different approach to
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There are three main international strategies available to multinational companies. Each strategy involves a different approach to trying to build efficiency across nations and trying to be responsive to variation in customer preferences and market conditions across nations. The three international strategies are:
global, balanced, and transnational.
multidomestic, efficient, and dominating.
multidomestic, global, and transnational.
transnational, transitional, and globa
efficient, transnational, and multidomestic.
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