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there are three main ways to convey a brand's category membership. 1. Announcing category benefits 2. Comparing to exemplars 3. Relying on the product descriptor

there are three main ways to convey a brand's category membership. 1. Announcing category benefits 2. Comparing to exemplars 3. Relying on the product descriptor Assume yourself as a Marketing Manager of a Mobile company wish to position a new "Mobile." Which of the three ways to convey the brand's category membership would be most appropriate for your task

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