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There are tremendous benefits afforded to manufacturers for using channel partners. Critically discuss this statement stating why you agree or disagree, citing appropriate examples. Having
- There are tremendous benefits afforded to manufacturers for using channel partners. Critically discuss this statement stating why you agree or disagree, citing appropriate examples.
- Having a good channel partner can be beneficial to marketers. Explain why marketing channel decisions can lead to the success or failure of a product, citing appropriate examples.
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Operations Management Creating Value Along the Supply Chain
Authors: Roberta S. Russell, Bernard W. Taylor
7th Edition
9781118139523, 0470525908, 1118139526, 978-0470525906
