Question
There are various strategies that may be used in order to influence how, what, where & in what quantities consumers buy. Conduct some research
There are various strategies that may be used in order to influence how, what, where & in what quantities consumers buy. Conduct some research other than your prescribed textbook, now using a product as an example, fully discuss the Marketing perspective (4p's) & the Consumer Perspective (4c's). Ensure each of these are discussed in relation to the product you have selected as an example.
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Get StartedRecommended Textbook for
International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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