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There has been enormous growth in the use of product placements. Watch a video (Heineken in James Bond) https://www.youtube.com/watch?v=VHz30rlNHCc Explain some of the reasons for
There has been enormous growth in the use of product placements.
- Watch a video(Heineken in James Bond)
- https://www.youtube.com/watch?v=VHz30rlNHCc
- Explain some of the reasons for this growth.
- Do you think this growth will likely continue into the future? Explain why or why not?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
